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By Lisa Arthur, Chief Marketing Officer of Aprimo
Financial accountability is becoming more and more important for organisations and has come under scrutiny in the past decade particularly. The US introduction of the Sarbanes-Oxley Act (SOX) imposed various standards and this was followed in 2004 in Australia with the Corporate Law Economic Reform Program (CLERP).
These regulations demand of organisations stricter procedures for financial reporting, raising the bar on financial accountability across all areas of the organisation to insure they remain in compliance. However, marketing departments in particular can struggle with proving accountability.
Using the digital channel in fashion
There are a number of emerging trends in digital retailing that will be a major focus for fashion brands and retailers over the coming years.
These trends are being driven by new technologies and new ways of using the Internet to research, find and buy fashion. They include new ways to deliver deals and discounts, a focus on urgency to get consumers to buy, the rise of private sales clubs, social shopping, extreme customer service, multi-channel retailing and the mobile internet.
Digital Relationship Marketing Tips for Online Retailing
Written by Jeremy Glass, Managing Director, Permission
The word is out. Online retailing is proving to be successful for many Australian businesses and as e-retailing gains momentum, many traditional retailers are caught out by not understanding the major differences between online retail and in-store retail.
Some retailers build a website and expect it to work successfully alongside their physical store without putting any real thought into their online marketing strategy. Others don’t appreciate that the relationship you build with your customers online is very different to the one you have with customers in person.
Understanding these differences is a key component to building a successful online retail business and building a strong digital relationship with customers is essential to success.
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