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investment, retailers must now add inbox clutter to their list of challenges in driving revenue. To uncover the tactics retailers are using to engage customers, Silverpop® researchers reviewed the email marketing programs of top retailers in America, Australia and the United Kingdom. The findings reveal interesting similarities and some surprising differences.
Silverpop, an on-demand provider of an email marketing and marketing automation platform serving the needs of sophisticated, self-service B2C and B2B marketers, evaluated the following elements during the studies:
Silverpop study compares Australian retail marketing strategies with U.S. peers
SYDNEY, 6 May 2010—A Silverpop (www.silverpop.com) email marketing study involving many high profile Australian retailers such as the ABC Shop, Big W, Dick Smith and Myer, has found that local retailers are 25 percent more likely to offer email recipients choices during the opt-in stage than those in the United States, but lag behind in offering consumers compelling sale or discount incentives.
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