Ph: 03 90080288
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internetretailing.mobi
Work: , Glen Huntly, VIC, Australia
Work: 03 90080288
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Jigsaw
Business Challenge
With shoppers venturing online at an increasing rate, Jigsaw recognised an opportunity to enhance their website to create an online boutique complete with ecommerce functionality.
Providing customers with the ability to make online purchases from the Jigsaw boutique was imperative in meeting the demands of Jigsaw’s web-savvy audience.
The challenge was to create a fresh new design and an intuitive shopping experience that reflected the unmistakable Jigsaw design appeal. The ability for Jigsaw marketing staff to efficiently manage online content including product information was also imperative.
Providing customers with the ability to make purchases online would improve brand loyalty and awareness and help drive traffic in-store.
Business Challenge
Colorado recognised an opportunity to build on the success of their brick-and-mortar stores and enhance the customer experience by incorporating ecommerce functionality into their website.
The challenge was to deliver an ecommerce solution that would accurately reflect the distinctive character of Colorado stores. A vital consideration was the need to provide the same positive experience online that visitors enjoyed in-store.
Colorado needed an attractive online presence that would offer a hassle-free online shopping experience and inspire new and repeat business.
Solution
BlueArc was appointed by Colorado to deliver a fully-functional ecommerce solution that would benefit customers and provide a new revenue stream for the company.
The solution is a custom ecommerce platform based on the IgnitionSuite Web Content Management System (CMS) that integrates with the Colorado’s existing point-of-sale and order management system.
Integration of the intuitive IgnitionSuite CMS with the web shop facilitates easy management of products and promotions by Colorado staff, allowing synchronisation of the product range with seasonal campaigns.
Featuring crisp design, simple navigation and a secure and easy checkout process, the online shop reflects Colorado’s dedication to quality service and a satisfying customer experience.
Customer Benefits
The ecommerce solution links seamlessly with Colorado’s existing technologies.
All aspects of content management and the online retail process can be easily managed by non-technical staff. Other benefits include:
Building upon the familiarity and loyal customer base of the Colorado brand, The vendor has delivered an attractive online destination for existing and prospective customers.
A few months ago I had the opportunity to chat with Daniel Jarosch, Co founder and managing director of brandsExclusive, one of the more prominent invitation only websites that offers branded products at reduced prices for limited periods. Armed with Business degrees from the Heinrich Heine University, Düsseldorf (Germany) and the MIT, Boston, Daniel’s career includes an eight year stint at Price Waterhouse Coopers, then two years in the Senior Management of eBay Europe. Daniel has also been involved in numerous ecommerce start ups prior to brandsExclusive.
City Beach delivers a new wave of personalised shopping with social networks
Known for its in-store entertainment, City Beach has more than 57 stores throughout Australia and is home to iconic brands such as Billabong, etnies, Roxy and Ripcurl. E-commerce in Australia is in its infancy with the retail industry having largely been driven by physical location. City Beach is finding that its best location is online where it is able to extend its reach to new customers and markets.
A passion for kitchenware and cookware combined with a programming background and a vision of the future was all that was needed for Hal Pritchard and Natasha Luke to cook up a storm online.
Everten Online is the culmination of a small family business that started in Cairns, North Queensland in 1986. Originally started by Rosie Watson and her son Hal Pritchard in Cairns selling knives wholesale to the processing industry.
RSS 2.0
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