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2011 Christmas Shopping Boom for Online Retail

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2011 Christmas Shopping Boom for Online Retail
Melbourne, Australia, 6 December 2011 - Kogan.com.au today revealed sales figures that indicate a very strong Christmas shopping season for the online retail industry.
Sales at Kogan's online store in November 2011 were $8.12 million, up 330% from the $1.89 million in the same period in 2010.
During the period there were 708,525 visitors to Kogan.com.au, an increase from 222,411 in November 2010.
Ruslan Kogan said 2011 saw the Australian public become more knowledgeable about the benefit of shopping online.
"Particularly during the busy Christmas period, Australian consumers are finding the best prices coupled with maximum convenience by being able to shop in the comfort of their own home.
"We've had a very strong 2011 and we're seeing extremely positive Christmas figures rolling in.
"As trailblazers in Australian online retail, our figures show the industry is undergoing tremendous growth.
“2011 has shown that online is no longer the marketplace just for books, CDs, and massage vouchers. More and more Australians are comfortable making serious purchases online. They are now spending hundreds of dollars online.
"Some of the big retailers have spent the year complaining about retail conditions. They won't return to an optimistic outlook until they start innovating and providing real benefits to consumers.
"Bricks and mortar has lost the price war. It's time for big retail to move on, and start looking at where they can provide value in other areas.
"The amazing Kogan team has gone from strength to strength in 2011. With innovation at the core of our business, we've invented the patent-pending LivePrice system, expanded our international operations, and continued to create unbeatable value for consumers, all the while keeping our team located in Australia.
"Just wait till you see what we have in store for 2012," Kogan concluded.
The full range of Kogan products is available at http://www.kogan.com.au
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Tuesday, 06 December 2011 16:11 Last Updated on Monday, 13 February 2012 11:42
Comments (1)
Christmas shopping 2011
1 Thursday, 22 December 2011 21:14
Ron Dark
Definitely bricks and mortar stores have lost their edge; this year I have solely used physical stores to look at things, try them on, see how they run etc before buying them online at a much better price. With our Australian dollar holding pretty strong, US online stores have made my shopping much easier and a few local ones like Kogan and Fresh Fragrances and Cosmetics (for the women in my life)

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