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Social Media, Your Brand and the Law – Part 1
Social Media is a wonderful asset to all businesses – but Social Media is a lot of work. Protecting your intellectual property online is difficult, but the payoff can be significant. In Part 1 of our Social Media and the Law Newsletter, we’ll be considering the copyright and brand implications of social media.
Copyright Basics
Copyright exists in any original expression. That includes any artistic, literary, musical, film or broadcast work, but not a mere idea.
The work is owned by the author or creator of work, unless the person is doing it as a part of their role as an employee, journalist or as a commissioned work (in certain circumstances). However, Contractors are not employees, and they retain the copyright to anything they create unless you've contracted otherwise.
A copyright owner’s rights are infringed if a substantial part is copied or made public without that owner’s permission.
“At Vinspi we’ve found that most men purchase their suits in standard sizes that don’t fit perfectly, usually requiring extra alteration services”, said Vinspi founder, Ivan Lim. “Vinspi solves this problem by allowing men to tailor all their suits to exact body measurements, resulting in a perfectly tailored suit”.
Razors, beer, offal and air-con – what Aussies want for Christmas
19 December 2011 Forget fancy electronic gadgets - all Aussies want for Christmas is razors, beer, offal and air-conditioners, according to a list of most searched for items on Alibaba.com.
The world’s largest e-commerce website has revealed its most enquired about products for the 2011 third quarter by Australian users, and some unorthodox items have made the cut.
The shaving and hair removal category was popular with the most searched for items including electric shavers, razor blades and epilators.
In the meat category, users wanted red meat, poultry, sausages and even offal.
Five tips to better automated lead interactions
By Lisa Arthur, Chief Marketing Officer, Aprimo
Today’s savvy marketers are combining offline and online real-time behaviour information to produce a customer profile that is higher in accuracy.
This, in turn, leads to greater precision marketing communications and new approaches to implementing and measuring the campaigns that present these personalised messages to the contacts. The new approaches mean marketers are replacing transaction-based direct marketing campaigns, for example volume email blast, with interactive ones that are more conversational and ongoing.
Most of the communications between the contact and the B2B marketer occur online, which is ideally suited for automated lead interactions as it supports the flow of information and it is highly automated.
Here are some interactive best practices marketers should know if they intend to use conversational campaign, marketing’s richer, more mutually rewarding interactions, to engage with customers.
By Paul Ryan, Group Sales Manager, FatCow.com.au
‘How do I manage my online marketing system?’ is a question constantly asked by businesses. The internet has been an increasingly popular way to market to existing and potential customers for over a decade now. However, many still find online marketing ineffective because they don’t know how to integrate the different activities.
More than ever the race is on to fence off names and words. This is particularly so in an online world where many services providers such as Google, Bing, Twitter, eBay and FaceBook generally require a trade mark registration as a prerequisite to challenge third party names.
Online retail services may be experiencing fast explosive growth. However, the system for registered protection of trade marks for retail services (whether online or not) has moved very slowly over the years and can be confusing. Similarly trade mark protection of online businesses has also been inconsistent and very confusing.
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